| 如何挖掘和保持旅游纪念品的地方特色 |
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| 引用本文： | 张宏丽.如何挖掘和保持旅游纪念品的地方特色[J].中国科技信息,2006(12):223-225,227. |
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| 作者姓名： | 张宏丽 |
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| 作者单位： | 信阳师范学院经济与管理科学学院,464000 |
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| 摘 要： | 旅游纪念品是旅游者在旅游目的地购买的、具有当地特色的纪念性商品.但在旅游市场上销售的旅游商品,大部分质次价低,更严重的问题是普遍存在的雷同性、单一性和地方文化特质的消退.本文从这几个方面入手,首先对旅游纪念品的概念进行了解析.然后,立足于地方特色,具体探完了旅游纪念品从开发设计到生产包装及销售的全过程.为挖掘和保持旅游纪念品的地方特色找到一条新的发展之路.
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| 关 键 词： | 旅游商品 旅游纪念品 地方特色 |
How to Excavate and Keep the Local Speciality of Tourism Souvenirs |
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| Zhang hongli.How to Excavate and Keep the Local Speciality of Tourism Souvenirs[J].CHINA SCIENCE AND TECHNOLOGY INFORMATION,2006(12):223-225,227. |
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| Authors: | Zhang hongli |
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| Institution: | School of ecenamres and managaments,Xinyang narmal university |
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| Abstract: | The tourism souvenirs are commemorative commodities of local speclalty,which were brought by travelers at the travel destination.But at present ,most of the souvenirs are inferior and cheep,and even the worse that,they are alike, simpistic and short of local specialty.The articie base on local specialty, analyses the concept of tourism souvenirs first, then make a feaslble way to excavate and keep the local speclaity of rourism souvenips. |
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| Keywords: | tourism commcdities tourism souvemirs local specialty |
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