| 大学生体育消费意识的调查与研究 |
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| 引用本文： | 张卫军.大学生体育消费意识的调查与研究[J].商洛学院学报,2002,16(4):40-43. |
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| 作者姓名： | 张卫军 |
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| 作者单位： | 咸阳师范学院体育系,陕西,咸阳,712000 |
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| 摘 要： | 通过分层抽样调查,采用综合研究的方法,对西安市高校大学生的体育参与意识,体育消费现状进行分析,探讨大学生体育参与意识,个人兴趣,消费意识的特点.旨在为加强我国大学生体育消费,发展以大学生为目标市场的体育产业做一次较为深入的探讨研究.
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| 关 键 词： | 大学生 体育意识 消费意识 |
| 文章编号： | 1008-3030(2002)04-0040-04 |
| 修稿时间： | 2001年7月10日 |
Survey And Study to the College Students' Consuming Sense of Sports |
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| ZHANG Wei-jung.Survey And Study to the College Students'' Consuming Sense of Sports[J].Journal of Shangluo University,2002,16(4):40-43. |
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| Authors: | ZHANG Wei-jung |
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| Institution: | ZHANG Wei-jungXianyang Teachers college xianyang shaanxi 712000 |
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| Abstract: | College students is a special group in present chna. They will be the main current of the sports consuming for their culture level enploymeint pespects and consuming concept. So it's influenceto physical culture will not be ignored. The anticle analyses the sense of participating sports and sporrts consuming discuses the feature of participating sense. personal nterest and the consuming sense of college students in Xian City through samplying survey and synthetical study. The purpose is to do a deep study in sports consuming of chinese college students and to develope the sports industry whose market is college students. |
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| Keywords: | college students thesense of sports the consuming sense |
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