| 目前店名“四字格”增势的文化透视 |
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| 引用本文： | 李景生.目前店名“四字格”增势的文化透视[J].毕节学院学报,2010,28(11):1-6. |
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| 作者姓名： | 李景生 |
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| 作者单位： | 德州学院中文系; |
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| 摘 要： | 随着我国商品经济的不断发展,商业日趋繁荣,街上的店名也更加千姿百态、绚丽多彩,有的意蕴深远,耐人寻味。其中特别是四个音节的形式呈日趋增长的趋势,形成了目前店名音节形式的"黄金格"。呈现这种趋势,除去认知等方面的原因外,最重要的便是文化方面的因素:首先,与中华民族的文化价值取向、审美心理和文学典籍语言的影响有着直接的关系,其次,汉语双音节化和汉语韵律构词方式也是不可或缺的重要因素。
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| 关 键 词： | 店名 “四字格” 文化 透视 |
Cultural Connotation of the Growth Trend for Chinese Four-character Structure in the Current Trade Name |
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| LI Jing-sheng.Cultural Connotation of the Growth Trend for Chinese Four-character Structure in the Current Trade Name[J].Journal of Bijie University,2010,28(11):1-6. |
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| Authors: | LI Jing-sheng |
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| Institution: | LI Jing-sheng(Chinese Department of Dezhou University,Dezhou,Shangdong 253023,China) |
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| Abstract: | Along with the unceasing development of commodity economy in our country,the business becomes prosperous.The trade names on the street are bright and colorful with different poses and expressions,some of them are deeply meaningful and thought-provoking.Of them,Chinese four-character structure grows unceasingly in a special way,forming a golden style in syllable of the current trade name.Excluding the factors of recognition and other sides,the most important one for this trend is about culture: firstly,it is... |
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| Keywords: | Trade Name Chinese Four-character Structure Culture Connotation |
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