| 国内高级管理培训市场的竞争环境分析 |
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| 引用本文： | 赵军.国内高级管理培训市场的竞争环境分析[J].清华大学教育研究,2006(Z1). |
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| 作者姓名： | 赵军 |
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| 作者单位： | 清华大学教育培训管理处 北京 |
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| 摘 要： | 培训市场这几年高速增长,高级管理培训更是呈几何级数地增长,相应地市场也形成了自身的特点。本文立足于国内高级管理培训市场,用经典波特五力分析方法分析了高级管理培训市场的竞争环境,包括现有竞争者、供应商、替代品、顾客以及潜在竞争者。最后指出对高级管理培训工作的启示。
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| 关 键 词： | 高级管理培训 培训市场 中国 |
An Analysis of Competition Environment of Executive Management Education Market in China |
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| ZHAO Jun.An Analysis of Competition Environment of Executive Management Education Market in China[J].Research on Education Tsinghua University,2006(Z1). |
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| Authors: | ZHAO Jun |
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| Abstract: | the Chinese training market has experience high-speed growth in recent years,and within it,the growth of executive management education market is exponential.This article uses Parter's classical model of five competitive forces to analyse the competition environment of executive management education in China,including current competitor,supplier,substitute,customers and potential competitor. |
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| Keywords: | executive management education training market |
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