| 经济全球化趋势下发展中国家服务企业的竞争战略研究——以银行业为例 |
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| 引用本文： | 吴晓云,张童.经济全球化趋势下发展中国家服务企业的竞争战略研究——以银行业为例[J].未来与发展,2011,34(1):70-72,65. |
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| 作者姓名： | 吴晓云 张童 |
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| 作者单位： | 南开大学商学院,天津,300071 |
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| 基金项目： | 国家自然科学基金资助项目阶段性研究成果:国家自然科学基金资助项目“银行企业全球服务营销新战略动态模型、战略维度及其测评体系——基于组织和顾客双重战略感知的实证研究(2009-2011年)”(70872054) |
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| 摘 要： | 经济全球化已经成为各国发展不可逆转的趋势。在这种趋势的影响下,带来了发展中国家服务企业如何在全球市场中竞争的新问题。对发展中国家而言,全球化既是机遇又是挑战。对全球化趋势下发展中国家服务企业的竞争战略进行深入探讨势在必行。
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| 关 键 词： | 经济全球化 发展中国家 服务企业 |
The Study of the Competitive Strategies of Service Enterprises in Developing Countries with the Trend of Globalization——Based on the Analysis s of Banking Industry |
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| WU Xiao-yun,ZHANG Tong.The Study of the Competitive Strategies of Service Enterprises in Developing Countries with the Trend of Globalization——Based on the Analysis s of Banking Industry[J].Future and Development,2011,34(1):70-72,65. |
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| Authors: | WU Xiao-yun ZHANG Tong |
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| Institution: | WU Xiao-yun,ZHANG Tong(Business School of Nankai University,Tianjin 300071) |
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| Abstract: | Economic globalization has become an irreversible trend.In this trend,bring to a new question of service enterprises in developing countries how to compete in global market.For developing countries,globalization is both an opportunity and a challenge.With the trend of globalization,it is imperative to discuss the competitive strategy of service enterprises in developing countries. |
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| Keywords: | economic globalization developing countries service enterprises |
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