| 高职市场营销专业“2＋1”实践教学模式研究——基于学生销售公司的探索与实践 |
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| 引用本文： | 张西华.高职市场营销专业“2＋1”实践教学模式研究——基于学生销售公司的探索与实践[J].辽宁高职学报,2011,13(7):70-73. |
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| 作者姓名： | 张西华 |
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| 作者单位： | 浙江经贸职业技术学院,浙江杭州,310012 |
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| 基金项目： | 浙江省科学技术厅2011年高技能人才培养和技术创新活动资助项目 |
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| 摘 要： | 实践教学在高职教育中的地位是由高职教育的内涵和目标所决定的,走＂工学结合、校企合作＂之路,高职教育才可能培养出为社会所需要的高技能职业人才。在研究国内外高职教育实践教学模式基础上,对高职市场营销专业＂2＋1＂实践教学模式现状进行了分析,对实践教学内容、实践教学条件和实践教学管理等方面进行了探讨。
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| 关 键 词： | 高职教育 市场营销专业 实践教学 模式 |
The Study of Practical Teaching Mode of Two+One for Higher Vocational Marketing Major |
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| ZHANG Xi-hua.The Study of Practical Teaching Mode of Two+One for Higher Vocational Marketing Major[J].Liaoning Higher Vocational Technical Institute Journal,2011,13(7):70-73. |
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| Authors: | ZHANG Xi-hua |
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| Institution: | ZHANG Xi-hua(Zhejiang Economic and Trade Polytechnic,Hangzhou 310012,China) |
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| Abstract: | The role of practical teaching in higher vocational education is determined by the connotation and object of higher vocational education.Sticking to the road of the combination between work and study and the cooperation between colleges and enterprises,higher vocational education can cultivate social needed high skilled vocational talents.On the basis of studying higher vocational practical teaching at home and abroad,it makes an analysis on the present condition of practical teaching mode of Two+One for hi... |
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| Keywords: | higher vocational education marketing major practical teaching mode |
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