| 三网融合背景下华数传媒集团的跨界探索及启示 |
| |
| 引用本文： | 吴玉玲.三网融合背景下华数传媒集团的跨界探索及启示[J].新闻界,2010(4). |
| |
| 作者姓名： | 吴玉玲 |
| |
| 作者单位： | 北京工商大学艺术与传媒学院,北京100048; |
| |
| 摘 要： | 杭州华数传媒在数字电视发展伊始，就将数字电视定位为家庭信息化终端和城市信息化综合平台进行跨界发展，从而使数字电视获得了较为广阔的可持续发展空间。在三网融合的背景下，华数传媒的跨界探索对其毳数字电视运管企业而吉，具有重要的启示。
|
| 关 键 词： | 三网融合 华数传媒 数字电视 跨界 |
On the Enlightenment of. Crossover of Huashu Media under the Background of Three Networks Connection |
| |
| Wu Yuling.On the Enlightenment of. Crossover of Huashu Media under the Background of Three Networks Connection[J].Press Circles,2010(4). |
| |
| Authors: | Wu Yuling |
| |
| Abstract: | At the beginning of the development of the digital TV, Huashu media locates the digital TV as the house information terminal and the city information platform to crossover develop, and earns the wide space of Sustainable development. Under the background of three networks connection, the Huashu media exploring to crossover has important reference meanings to the domestic digital TV industry. |
| |
| Keywords: | three networks connection Huashu media digital TV crossover |
| 本文献已被 万方数据 等数据库收录！ |
