| 试析我国体育赛事的市场化 |
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| 引用本文： | 许莉.试析我国体育赛事的市场化[J].辽宁体育科技,2006,28(2):4-5,8. |
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| 作者姓名： | 许莉 |
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| 作者单位： | 安徽师范大学体育学院,安徽,芜湖,241000 |
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| 摘 要： | 运用文献资料、归纳和逻辑分析等方法,结合我国体育赛事市场的实际情况,对我国体育赛事市场运作的基本条件、现状以及制约其发展的因素进行分析,并提出促进我国体育赛事市场化的对策与措施。
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| 关 键 词： | 中国 体育赛事 市场化 体育竞赛市场 |
| 文章编号： | 1007-6204（2006）02-0004-02 |
| 收稿时间： | 2005-12-29 |
| 修稿时间： | 2006-02-20 |
Analysis on Becoming Market of the Athletic Competition in China |
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| XU Li.Analysis on Becoming Market of the Athletic Competition in China[J].Liaoning Sport Science and Technology,2006,28(2):4-5,8. |
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| Authors: | XU Li |
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| Abstract: | By using the literature, conduce and logical methods, this paper analyzes the basic conditions, current situation and restrict factors of marketing development, and puts forward some measures of how to accelerate the sports competition market in China. |
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| Keywords: | China athletic competition becoming market sports competition market |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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