| 中国西部大城市旅游客源市场需求分析：以成都市为例 |
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| 引用本文： | 杨振之,王俊鸿.中国西部大城市旅游客源市场需求分析：以成都市为例[J].四川师范大学学报(社会科学版),2000,27(2):91-95. |
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| 作者姓名： | 杨振之 王俊鸿 |
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| 作者单位： | 四川大学,旅游系,四川,成都,610064 |
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| 摘 要： | 由于西部经济发展水平不高、未形成城市群落而又旅游资源富集、品位较高，中国西部大城市存在着旅游客源市场储备量小、市场竞争激烈的情况。同时，以成都市为代表的西部大城市客源市场还存在着消费水平较低，旅客出游次数少、半径小、时间短以及喜欢休闲度假的特点。这些无疑对旅游地供方的产品定位、市场定位以及西部地区旅游资源开发具有重要影响。
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| 关 键 词： | 中国 西部大城市 旅游客源市场 |
| 文章编号： | 1000-5315(2000)02-0091-05 |
| 修稿时间： | 1999年10月12 |
Analysis of Tourist Market Demand in Western China's Big Cities |
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| Abstract: | In western China's big cities, tourist customer reserve is small and tourist market competition is intense, because their economic development is at a low level without any city groups, while their tourist resources are abundant with high grade. Take Chengdu City for example, the tourist consumer market has the characteristics of low consumption level, low tourist frequency, short tourist radius and duration, and preference of holiday spending and repose, which undoubtedly have significant influence upon their positioning of tourist resorts characteristics and tourist consumers market, as well as the western region's development of tourist resources. |
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| Keywords: | western China's big cities tourist consumers market |
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