| 网络销售问题的演化博弈分析 |
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| 引用本文： | 马海霞,张雅波,王明春.网络销售问题的演化博弈分析[J].天津工程师范学院学报,2013,23(2):54-56. |
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| 作者姓名： | 马海霞 张雅波 王明春 |
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| 作者单位： | 天津职业技术师范大学理学院,天津,300222 |
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| 摘 要： | 构建了网络各销售商之间正常销售的收益矩阵,利用演化博弈的原理及复制动态方法,建立了网络销售的演化博弈模型,为商家选择网络销售方案提供理论参考依据,并提出了合理化建议。
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| 关 键 词： | 网络销售 演化博弈 复制动态方程 |
Analysis on the online sales problem by evolutionary game |
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| MA Hai-xia
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ZHANG Ya-bo
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WANG Ming-chun.Analysis on the online sales problem by evolutionary game[J].Journal of Tianji University of Technology and Education,2013,23(2):54-56. |
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| Authors: | MA Hai-xia ZHANG Ya-bo WANG Ming-chun |
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| Institution: | (School of Science, Tianjin University of Technology and Education, Tianjin 300222, China) |
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| Abstract: | A game model between the normal and illegal sales of the sellers is conducted in this paper.The duplicative dynamic equations of these games are formulated and solved for stable solutions.Various evolutionary stable strategies are analyzed and some reasonable advices based on the evolutionary game models are proposed. |
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| Keywords: | network marketing evolutionary game duplicative dynamic equation |
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