| 武当山旅游宣传“热”的“冷”思考 |
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| 引用本文： | 朱艳梅.武当山旅游宣传“热”的“冷”思考[J].郧阳师范高等专科学校学报,2010,30(6):66-68. |
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| 作者姓名： | 朱艳梅 |
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| 作者单位： | 郧阳师范高等专科学校政法与旅游系,湖北十堰442000 |
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| 基金项目： | 郧阳师范高等专科学校校级科研立项 |
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| 摘 要： | 近年来,武当山旅游宣传呈现出了＂高＂＂大＂＂全＂的热闹场景.体现在旅游宣传策划的高频率、高标准、高质量;旅游广告制作的＂大手笔＂、＂大投入＂、＂大气魄＂;旅游宣传媒介应用的全方位、多层次、立体化等方面.武当山旅游宣传的高热度助推武当山旅游经济的跨越式发展,但也带来了一些＂盛名之下,其实难符＂的现象.
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| 关 键 词： | 武当山 旅游 宣传 |
On Wudang Mountains Tourism Publicity |
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| ZHU Yan-mei.On Wudang Mountains Tourism Publicity[J].Journal of Yunyang Teachers College,2010,30(6):66-68. |
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| Authors: | ZHU Yan-mei |
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| Institution: | ZHU Yan-mei (Department of Politics and Tourism, Yunyang Teachers＇ College, Shiyan 442000, China) |
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| Abstract: | In recent years, Wudang Mountains tourism publicity has been great, deep and all-round, including tourism publicity plans, tourism advertisements making, and tourism publicity media. The all-round publicity has promoted Wudang Mountains tourism＇s quick development, while there are some potential problems worthy of our great attention. |
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| Keywords: | Wudang Mountains tourism publicity |
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