| 我国体育保险的发展战略研究 |
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| 引用本文： | 何培森.我国体育保险的发展战略研究[J].四川体育科学,2005(1):8-11. |
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| 作者姓名： | 何培森 |
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| 作者单位： | 怀化学院体育系,湖南 怀化418008 |
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| 摘 要： | 通过对我国体育保险业的现状调查，从体育保险需求、体育保险供给、体育保险中介、体育保险的制度环境等四个方面分析了影响我国体育保险发展的因素，指出了我国体育保险发展的方向：(1)体育产业化发展是前提；(2)体育保险必须走商业化道路；(3)体育保险必须制度化、法制化；(4)体育保险必须专业化、科学化。提出了我国体育保险业面对机遇和挑战的应对战略：(1)按国际标准运作我国体育保险；(2)产品转型与创新；(3)提升服务，开拓市场；(4)加强国际合作。
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| 关 键 词： | 体育保险 中国 体育产业化 机遇和挑战 现状调查 科学化 方向 影响 因素 分析 |
| 文章编号： | 1007-6891(2005)01-0008-04 |
On the Strategic Study of the Development in our Country's Sports Insurance Industry |
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| HE Pei-sen.On the Strategic Study of the Development in our Country''''s Sports Insurance Industry[J].Sichuan Sports Science,2005(1):8-11. |
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| Authors: | HE Pei-sen |
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| Institution: | HE Pei-sen P. E. Department of Huaihua College,Hunan Huaihua,418008,China. |
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| Abstract: | Through the survey of the present conditions on the insurance industry of our country's sports, the paper analyses the factors which affect the development of our country's sports insurance industry from the following four aspects of the demands, supply, medium the surrounding regulations of its sports insurance industry. It points out the directions of the industry development: Premise is the development of the sports industrialization, the path of commercialization for sports insurance industry to be institutionalization and specialization based on science. It finally put forward the counterpart strategies for chances and challenges confronted in sports insurance industry: first, carry out the things in this field based on the international standards, second, product transcending and innovation, third, promotion of service quality, open up new market, finally, strengthen the cross-national co-operation. |
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| Keywords: | China Sports insurance Developing strategy |
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