| 商业银行产品定价策略探析 |
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| 引用本文： | 李玉.商业银行产品定价策略探析[J].重庆职业技术学院学报,2005,14(1):85-87. |
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| 作者姓名： | 李玉 |
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| 作者单位： | 重庆工商银行两路口支行,重庆,400011;上海财经大学,上海,200000 |
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| 摘 要： | 本文旨在通过讨论银行产品的特殊性，结合笔者的工作实践，指出影响银行产品定价的因素，通过不同定价方法及其优缺点的分析．来探讨商业银行在不同竞争环境和面对不同客户时应实施的定价策略。
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| 关 键 词： | 银行产品 定价方法 定价策略 |
| 文章编号： | 1672-0067(2005)01-0085-03 |
| 修稿时间： | 2004年9月22日 |
On Strategies of Product Quotation for Commercial Banks |
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| LI Yu Branch of Industrial and Commercial Bank in Chongqing,Chongqing ,China Shanghai Finance & Economy University,Shanghai ,China.On Strategies of Product Quotation for Commercial Banks[J].Journal of Chongqing Vocational& Technical Institute,2005,14(1):85-87. |
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| Authors: | LI Yu Branch of Industrial and Commercial Bank in Chongqing Chongqing China Shanghai Finance & Economy University Shanghai China |
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| Institution: | LI Yu Branch of Industrial and Commercial Bank in Chongqing,Chongqing 400011,China Shanghai Finance & Economy University,Shanghai 210000,China |
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| Abstract: | In this article,by discussing the features of the banking products,the author indicates the factors affecting the product pricing combining with her own work practice. Through the analysis of different pricing and its strengths and weakness,the author searches for the pricing strategy for commercial bank to face different competitive environment and customers. |
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| Keywords: | product of banks method of quotation strategy of quotation |
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