首页 | 本学科首页   官方微博 | 高级检索  
     检索      

新闻频道如何做好分众时代的新闻自助餐
引用本文:孙丽.新闻频道如何做好分众时代的新闻自助餐[J].湖北广播电视大学学报,2010,30(4):90-91.
作者姓名:孙丽
作者单位:武汉大学新闻与传播学院,湖北,武汉,430072
摘    要:电视新闻频道是指全天24小时播出新闻节目和具有新闻属性节目的专业电视频道。新闻频道的出现,彻底改变了电视新闻传播的基本理念与运作模式。进入网络时代,传统的电视新闻频道如何保存竞争力,关键在于能否针对不同的受众需求提供不同的新闻产品。本文在此基础上提出了新闻自助餐的理念,并就如何实践进行了探讨。

关 键 词:新闻频道  分众  直播

On the way of news channel doing well of news buffet dinner at focus time
SUN Li.On the way of news channel doing well of news buffet dinner at focus time[J].Journal of Hubei Radio& Televisonuniversity,2010,30(4):90-91.
Authors:SUN Li
Abstract:An TV news channel is the Professional TV channel that broadcasts 24-hour news Programs everyday and is Possessed of news attribute. This channel's emergence has completely changed the basic ideas and operation mode of TV news broadcasting. Traditional TV news channels how to preserve the competitiveness in the IT age ? The key is that provide different information products to audiences of different needs. On the basis of above, the concept of news buffet was proposed, and the practice was discussed.
Keywords:news channel  audience differentiation  direct seeding
本文献已被 维普 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号