| 我国部分国际马拉松竞赛管理过程研究综述 |
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| 引用本文： | 吴艳.我国部分国际马拉松竞赛管理过程研究综述[J].广州体育学院学报,2013,33(2):86-88. |
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| 作者姓名： | 吴艳 |
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| 作者单位： | 浙江财经学院体军部,浙江杭州,310018 |
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| 摘 要： | 我国国际马拉松改革开放后开始市场化运作,现在各赛事等级、规模及参赛人数上都有不同程度的提高,但是影响力和办赛的整体效益并没有完全被开发,从某种程度上限制了我国国际马拉松的赛事发展.鉴于此,本研究从马拉松赛事的项目属性切入,依托项目管理理论、赛事项目管理理论,旨在为提升我国国际马拉松的办赛水平,规避风险,及赛事的可持续发展提供参考.
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| 关 键 词： | 国际马拉松 竞赛管理 |
| 修稿时间： | 2012/12/15 0:00:00 |
Research Overview of Management Process of International Marathon in Some Areas of China |
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| WU Yan.Research Overview of Management Process of International Marathon in Some Areas of China[J].Journal of Guangzhou Physical Education Institute,2013,33(2):86-88. |
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| Authors: | WU Yan |
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| Institution: | (Zhejiang University of Finance and Economis,Hangzhou 310018,China) |
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| Abstract: | China International Marathon has started market operation since reform and opening up, which has improved a lot in terms of match grade, scale and number of entries. However, the Influence and overall benefit of managing the match have not yet fully developed. Then, to some extent, it is restricting the development of China International Marathon. In view of this, the research makes an analysis on project properties, relying on project management and sports events project management theory, for the purpose of enhancing the level of competition management, and providing a reference for sustainable development
of the match. |
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| Keywords: | International Marathon competition management |
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