| “互联网+体育产业”生态域参考模型研究 |
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| 引用本文： | 曾伟志.“互联网+体育产业”生态域参考模型研究[J].南京体育学院学报(社会科学版),2016(4):77-81. |
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| 作者姓名： | 曾伟志 |
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| 作者单位： | 深圳信息职业技术学院,广东 深圳,518172 |
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| 摘 要： | “互联网+体育产业”深度融合是体育产业未来主导的发展方向，是满足广大人民群众日益扩大健身需求的必由之路。在分析我国体育产业经济现状的基础上，建构了“互联网+体育产业”生态域参考模型，该模型以体育产品生命周期为主线，研究了“互联网+体育产业”生态域的资源维、服务维和组织维的构架。通过一足球赛事的实例验证，资源维、组织维和服务维之间以及内部存在复杂、非线性、动态的耦合关系，体育产品和服务全生命周期过程的各个环节均可看作由上述三维中的部分相互关联和映射而成，“互联网+体育产业”生态域参考模型具有一定的可行性和有效性。
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| 关 键 词： | 互联网%2B 体育产业 参考模型 体育资源 体育服务 |
Reference Modelof Ecological Domain for “Internet+Sports Industry” |
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| Abstract: | “Internet+sports industry” is the future direction of the leading sports industry. This is the only way to meet the growing needs of the masses of the sports and fitness. On the basis of analyzing the present situation of sports industry in our country,This paper constructed the“Internet+sports industry” ecological domain reference model. The model takes the life cycle of sports product as the main line,studied “ Internet+sports industry ” ecological domain resource dimension, service dimension and dimension of organization framework. Verification through an instance of a football match,there is a complex,nonlinear and dynamic coupling relationship between resource dimension,organization dimension and service di-mension,Each link of the whole life cycle process of sports products and services can be regarded as a part of the above three dimensions of interrelated and specific mapping.“Internet+sports industry”ecological domain reference model has a certain feasibility and effectiveness. |
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| Keywords: | Internet+ sports industry reference model sports resources sports service |
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