| 同质化竞争下南通中小旅行社发展的路径选择 |
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| 引用本文： | 汪锋.同质化竞争下南通中小旅行社发展的路径选择[J].南通职业大学学报,2009,23(2):16-19,25. |
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| 作者姓名： | 汪锋 |
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| 作者单位： | 南通职业大学,人文科学系,江苏,南通,226007 |
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| 基金项目： | 南通职业大学立项资助课题 |
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| 摘 要： | 以南通中小旅行社为研究样本,分析了旅行社缺乏核心竞争力的现状及成因,提出中小旅行社在同质化竞争中,必须加强大规模市场创新能力建设,优化企业供应链,破解个性化需求与规模化经营之间的矛盾,最终提升植根于企业资源的主营能力,实现差异化发展。
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| 关 键 词： | 旅行社 竞争 同质化 对策 |
Nantong homogenization competition to develop small and medium-sized travel agencies to choose the path |
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| WANG Feng.Nantong homogenization competition to develop small and medium-sized travel agencies to choose the path[J].Journal of Nantong Vocational College,2009,23(2):16-19,25. |
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| Authors: | WANG Feng |
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| Institution: | Nantong Vocational College;Nantong 226007;China |
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| Abstract: | Taking the small and medium-sized travel agencies as examples,this paper analyzes the status quo and the causes that make these travel agencies lack the core competitiveness,and puts forward that in the homogenization competition,the small and medium-sized travel agencies should strengthen the market construction,optimize the supply of industry chain,resolve the contradiction between the demand and the scale to enhance the operation ability based on their own resources and achieve the development of differe... |
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| Keywords: | travel competition homogenization countermeasures |
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