| 休·海夫纳的出版哲学与传奇人生 |
| |
| 引用本文： | 蒋艳.休·海夫纳的出版哲学与传奇人生[J].出版科学,2010,18(2):89-91. |
| |
| 作者姓名： | 蒋艳 |
| |
| 作者单位： | 武汉大学信息管理学院,武汉,430072 |
| |
| 摘 要： | 作为世界上第一本男性杂志,《花花公子》曾举世瞩目;而作为它的创始人,休·海夫纳也一直颇受争议。时至今日,海夫纳创造的花花公子帝国和兔头商标仍然享誉全球,这不仅因为他创办杂志的独到眼光和长期积累的读者资源,更本质的原因在于他对特殊时代背景下读者心灵的了解和把握。通过探讨休·海夫纳创办杂志的历程和编辑理念,给处于低迷时期的当今杂志业以借鉴。
|
| 关 键 词： | 《花花公子》 出版哲学杂志出版 |
Publishing Philosophy and Legend Life of Hugh Hefner |
| |
| Authors: | Jiang Yan |
| |
| Abstract: | As one of the first magazines for men,Publishing philosophy Magazine publishing Playboy has been conspicuous since its launching,and Hugh Hefner as its founder has always been controversial.Now the Playboy Entertainment Group and the Rabbit Logo are still widely popular around the world.It is not only because of a bright idea occurs during the magazine's foundation and the great readership the magazine has accumulated,but is essentially because that Hefner grasped the spirit of special periods.This article ... |
| |
| Keywords: | Playboy Publishing philosophy Magazine publishing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
