| 新传播环境下电视文化机构对策论析 |
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| 引用本文： | 王媛媛.新传播环境下电视文化机构对策论析[J].玉溪师范学院学报,2008,24(9):27-29. |
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| 作者姓名： | 王媛媛 |
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| 作者单位： | 中国人民大学,新闻学院.北京,100872 |
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| 摘 要： | 在新传播环境下,本土电视文化机构应进一步完善采编队伍,善于利用网络扩大新闻来源,特别要在国内事件的报道上掌握主动权,避免国外媒体抢占先机;充分挖掘本土文化资源,利用本土文化优势丰富节目内容,占据我国文娱市场;在充分利用国外资源的同时,消除外来电视文化产品的负面影响.
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| 关 键 词： | 电视文化 媒体 传播环境 |
Countermeasures for TV Culture Organizations under the New Communicational Context |
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| WANG Yuan-yuan.Countermeasures for TV Culture Organizations under the New Communicational Context[J].Journal of Yuxi Teachers' College,2008,24(9):27-29. |
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| Authors: | WANG Yuan-yuan |
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| Institution: | WANG Yuan-yuan(School of Journalism , Communication,Renmin university of China,Beijing 100872) |
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| Abstract: | Under the new communication situation, domestic TV culture organizations must improve their reporters and editors, make good use of internet to enlarge news sources, take the initiative in reporting home events to prevent external media from seizing offensive move. They must explore domestic culture resources as fully as possible to enrich their programs and control the culture market. When using oversea sources, they should make efforts to eliminate negative effects of external TV products. |
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| Keywords: | TV culture media communication situation |
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