| Abstract: | Business negotiation is a delicate art and can be a very trying process of confrontation and concession.Cooperative principle is ac knowledged as a principle of conversation of enhancing the mutual trust and understanding for the purpose of increasing the odd for com munication success.This thesis attempts to highlight the cooperative principle and analyze its inconsistence in business negotiation scenarios.In this paper,whether Cooperative Principle is applicable in business negotiations is the main research question. |
