| 中小企业如何应用CRM提升营销能力 |
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| 引用本文： | 李克.中小企业如何应用CRM提升营销能力[J].河北职业技术学院学报,2007,7(1):61-62. |
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| 作者姓名： | 李克 |
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| 作者单位： | 廊坊师范学院,河北,廊坊,065000 |
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| 摘 要： | 客户关系管理(CRM)是企业的一种经营战略和策略,它用来解决企业与前端客户关系的建立和维护问题。客户关系管理的目的主要在于:留住高终身价值的老客户,赢得具有潜在价值的新客户,在让客户满意的同时企业获取一定的利润,实现客户与企业的双赢。
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| 关 键 词： | 中小企业 客户关系管理 客户满意 |
| 文章编号： | 1671-1017（2007）01-0061-02 |
| 收稿时间： | 2006-10-28 |
| 修稿时间： | 2006年10月28 |
How to Apply CRM to Promote Marketing Capability for Medium and Small Enterprises |
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| LI Ke.How to Apply CRM to Promote Marketing Capability for Medium and Small Enterprises[J].Journal of Hebei Polytechnic,2007,7(1):61-62. |
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| Authors: | LI Ke |
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| Abstract: | Customer Relationship Management(CRM) is one operating strategy and tactics of enterprises.It is used to solve the establishment and maintenance of relations between enterprises and front end customers.The CRM purpose is mainly used to: keep old customers with high permanent value,win new customers with potential value,to satisfy customers,at the mean time,the enterprise wins certain profits,realize the win-to-win between customers and enterprise. |
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| Keywords: | medium and small enterprises CRM customer satisfying |
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