| 大黄山旅游品牌共建战略研究 |
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| 引用本文： | 王乃举,黄翔.大黄山旅游品牌共建战略研究[J].安徽广播电视大学学报,2008(4). |
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| 作者姓名： | 王乃举 黄翔 |
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| 作者单位： | 1. 安徽财贸职业学院,工商管理系,合肥,230601
2. 华中师范大学,旅游规划与景观设计研究院,武汉,430079 |
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| 摘 要： | 品牌时代到来的今天，旅游品牌亦备受世人关注。跨区域旅游品牌共建是旅游合作在旅游开发、营销领域的尝试。运用品牌共建理论和旅游竞合理论，以黄山风景区为统领，以徽州文化区和太平湖水域为依附对象，提出品牌战略宜从政策环境、基础设施环境、营销网络体系和远景勾画等方面入手，着力打造具有国家和世界意义的自然文化旅游品牌——“大黄山旅游品牌”的战略模式和方法。
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| 关 键 词： | 黄山 黄山旅游 旅游品牌 品牌共建 |
Research on Co-constructing of Tourism Brand of the Great Huangshan Mountain |
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| WANG Nai-ju,HUANG Xiang.Research on Co-constructing of Tourism Brand of the Great Huangshan Mountain[J].Journal of Anhui Television University,2008(4). |
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| Authors: | WANG Nai-ju HUANG Xiang |
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| Institution: | WANG Nai-ju1,HUANG Xiang2(1.Department of Business Management,Anhui Finance , Trade Vocational College Hefei 230601,China,2.Institute of Tourism Planning , Scene Constructing,Huazhong Normal University,Wuhan 430079,China) |
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| Abstract: | This article mainly analyses co-construction of brands among different regions concerning development of tourist products,marketing of tourist products and sustainable development of tourism;at the same time,this article also gives the meaning about co-construction of brands among different regions and how to co-construct the Great Huangshan Mountain tourism brand among different regions in Anhui Province. |
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| Keywords: | Huang shan Mountain Huang shan Mountain tourism tourism brand co-construction of brands |
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