| 中外企业知识产权战略的演化与评价 |
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| 引用本文： | 相丽玲,杨朝晖.中外企业知识产权战略的演化与评价[J].情报理论与实践,2009,32(5). |
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| 作者姓名： | 相丽玲 杨朝晖 |
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| 作者单位： | 山西大学,管理学院,山西,太原,030006 |
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| 摘 要： | 21世纪人类进入知识经济和全球化时代,知识产权成为国家、地区及企业竞争的核心资源,知识产权战略更是各国必须实施的发展战略.综述各个经济时期国内外知识产权战略的演化路径,指出中外企业知识产权战略的演化规律、特点及发展趋势.
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| 关 键 词： | 知识产权战略 专利战略 品牌战略 |
Evolution and Evaluation of Intellectual Property Strategy in Chinese and Foreign Enterprises |
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| Xiang Liling et al..Evolution and Evaluation of Intellectual Property Strategy in Chinese and Foreign Enterprises[J].Information Studies:Theory & Application,2009,32(5). |
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| Authors: | Xiang Liling |
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| Abstract: | Mankind has entered the era of globalization and knowledge-based economy in the 21st century.Intellectual property has become the core resources of competition for nations,regions and enterprises,and intellectual property strategy has become a development strategy for all countries.The paper summarizes the evolution routes of intellectual property strategy at home and abroad during various economic periods.The evolution rules and characteristics and the development trend of intellectual property strategy in... |
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| Keywords: | intellectual property strategy patent strategy brand strategy |
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