Teaching PEACE: A plan for effective crisis communication instruction |
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| Authors: | Andrew S Pyle |
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| Institution: | Department of Communication, Clemson University, Clemson, SC, USA |
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| Abstract: | Courses: This unit activity is intended for public relations (PR), crisis communication, or journalism courses. Objectives: The purpose is to equip future PR professionals with critical thinking skills and experience to manage crises. Students demonstrate mastery in two ways: by crafting clear crisis response messages and materials in a narrow time frame, and by applying a crisis communication heuristic to manage a simulated crisis event. |
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