| 企业导入CIS战略刍议 |
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| 引用本文： | 陆淳鸿,杨瑞芳,等.企业导入CIS战略刍议[J].科技与管理,2000(2):21-22,27. |
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| 作者姓名： | 陆淳鸿 杨瑞芳 |
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| 作者单位： | 江西农业大学经贸学院!江西南昌330045 |
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| 摘 要： | 21世纪将是全球生产能力过剩的时代，争夺市场的竞争不仅表现在产品质量和服务质量之间的竞争，也是企业知名度和影响力之间的竞争，更是企业在广大消费者心目中“形象”优劣之间的竞争，企业要求得生存和发展就必须导入CIS战略，就导入CIS战略的必要性，企业导入CIS战略所要求创造的条件，企业导入CIS战略坚持的原则以及企业把握导入CIS战略的时机，进行了初步的探讨。
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| 关 键 词： | 企业 CIS战略 企业形象 企业识别系统 |
Discussing Prime Corporate Absorbing in CIS Strategy |
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| LU Chun-hong,YANG Rui-fang,XIN Qiang.Discussing Prime Corporate Absorbing in CIS Strategy[J].Science-Technology and Management,2000(2):21-22,27. |
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| Authors: | LU Chun-hong YANG Rui-fang XIN Qiang |
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| Abstract: | century will be the time of over-production. Market competition between corporate show not only in the guilty of production and the quality of service, the fame of corporate and influence of corporate identity. If corporate wants to survive and develop, it must absorb in CIS strategy. The passage discusses prime the necessity of corporate absorbing in CIS strategy, creating condition and adhering to principles for corporate absorbing in CIS strategy and how to catch hold of opportunity. |
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| Keywords: | corporate CIS strategy corporate ident |
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