| 基于环境分析的长兴蓄电池企业竞争策略研究 |
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| 引用本文： | 肖胜昔.基于环境分析的长兴蓄电池企业竞争策略研究[J].湖州职业技术学院学报,2011(4):87-91. |
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| 作者姓名： | 肖胜昔 |
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| 作者单位： | 湖州职业技术学院工商管理分院 |
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| 摘 要： | 浙江长兴是我国重要的蓄电池生产基地。目前，长兴蓄电池企业面临难得的机遇：从宏观上看，蓄电池产品市场需求持续旺盛，政府支持蓄电池产业发展；从微观上看，蓄电池行业的集中度较高，下游企业的威胁相对较小。尽管蓄电池企业也存在原材料价格上涨，替代品威胁等不利因素，但整体上是机会大于威胁。各类蓄电池企业应根据宏观环境和行业现状，结合自身的特点，采取不同的竞争策略，以赢得自身的生存和发展。
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| 关 键 词： | 长兴 蓄电池企业 环境分析 竞争策略 |
Research on Competitive Strategy of Changxing Battery Business Based on Environmental Analysis |
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| XIAO Sheng-xi.Research on Competitive Strategy of Changxing Battery Business Based on Environmental Analysis[J].Journal of Huzhou Vocational and Technological College,2011(4):87-91. |
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| Authors: | XIAO Sheng-xi |
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| Institution: | XIAO Sheng-xi(Faculty of Business Administration,Huzhou Vocational and Technological College,Huzhou313000,China) |
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| Abstract: | Changxing conuty is an important production base of Chinese battery industry. Changxing battery enterprises are facing a rare op portunity. From a macro point of view, the battery continues a strong market demand and the government supports the development of the battery industry; from the microscopic point of view, the concentration of the battery industry becomes higher and higher and the threat of downstream firms is relatively small. Although the battery business also faces unfavorable factors such as raw material prices and the threat of alternatives, the opportunity is greater than the threat as whole. Various types of battery businesses should study the macro environment and industry status, and its own characteristics to take different competitive strategies to win their own survival and development. |
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| Keywords: | Changxing battery businesses competitive strategy environmental analysis |
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