| 我国公益广告的历史、现状与未来 |
| |
| 引用本文： | 许振波.我国公益广告的历史、现状与未来[J].淮北职业技术学院学报,2007,6(1):33-36. |
| |
| 作者姓名： | 许振波 |
| |
| 作者单位： | 安徽科技学院管理学院,市场营销系,安徽,凤阳,233100 |
| |
| 摘 要： | 随着知识经济时代的到来,市场竞争日趋激烈,广告的应用也愈加普及.广告的形式多种多样,公益广告就是其中一种.它有别于商业广告,以反映社会现实、帮助改善或解决社会公共问题为己任.通过对公益广告历史、现状与未来的研究,可从中把握其创作、管理、发展的客观规律,以利于更好地推动我国公益广告及公共管理事业的发展.
|
| 关 键 词： | 公益广告 商业广告 公共问题 公益广告 历史 现状 History Future Presentation Advertising 事业 公共管理 客观规律 发展 创作 研究 公共问题 改善 社会 商业广告 应用 市场竞争 知识经济时代 |
| 文章编号： | 1671-8275（2007）01-0033-04 |
| 收稿时间： | 2006-11-11 |
| 修稿时间： | 2006年11月11 |
The History、Presentation and Future of Our Country's Welfare Advertising |
| |
| XU Zhen-bo.The History、Presentation and Future of Our Country''''s Welfare Advertising[J].Journal of Huaibei Professional and Technical College,2007,6(1):33-36. |
| |
| Authors: | XU Zhen-bo |
| |
| Abstract: | As the period of knowledge economy coming,market competition becomes more and more fierce and the application of advertising becomes more and more popular.The form of advertising is various,one of which is welfare advertising.It is different from other commercial advertising.It reflects the reality of society,to help or to improve or to solve the social public problems,which is the responsibility of welfare advertising.Through the research into the history,presentation and future of the welfare advertising,we can master the objective discipline of its creation,management and development,and motivate the development of our country's welfare advertising and public management affairs more efficiently. |
| |
| Keywords: | welfare advertising commercial advertising public problems |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
