| 炎陵县龙渣瑶族自治乡旅游开发的SWOT分析 |
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| 引用本文： | 陈建设.炎陵县龙渣瑶族自治乡旅游开发的SWOT分析[J].怀化师专学报,2012(7):23-25. |
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| 作者姓名： | 陈建设 |
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| 作者单位： | 湖南工业大学商学院,湖南株洲412007 |
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| 基金项目： | 2012年株洲市社会科学基金项目“炎陵龙渣瑶族自治乡旅游开发研究”,项目编号：zzsk1278 |
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| 摘 要： | 炎陵龙渣瑶族自治乡是长株潭城市群唯一的少数民族自治乡,其瑶族文化旅游资源突出,在罗霄山区,以及长株潭城市群内具有一定的垄断性,旅游开发价值大。文章运用SWOT分析方法,对龙渣瑶族自治乡旅游开发的优势、劣势、机会和威胁进行分析,并提出其旅游开发的战略,以期对龙渣瑶族自治乡的旅游开发提供有益指导。
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| 关 键 词： | 龙渣瑶族自治乡 旅游开发 SWOT分析 |
The SWOT Analysis on Tourism Development of Longzha Yao Autonomous Township in Yanling County |
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| CHEN Jian-she.The SWOT Analysis on Tourism Development of Longzha Yao Autonomous Township in Yanling County[J].Journal of Huaihua Teachers College,2012(7):23-25. |
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| Authors: | CHEN Jian-she |
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| Institution: | CHEN Jian-she(College of Business,Hunan University of Technology,Zhuzhou,Hunan 412007) |
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| Abstract: | Longzha Yao Autonomous Township is the only minority autonomy of Changsha-Zhuzhou-Xiangtan urban agglomeration.Its Yao culture tourism resources are prominent,and have certain monopolistic in Lohsiao mountain range,as well as in Changsha-Zhuzhou-Xiangtan urban agglomeration,with great development value.This article uses the method of SWOT to analyze the strengths,weaknesses,opportunities and threats about the tourism development of Longzha Yao Autonomous Township and presents some feasible development strategy,with a view to provide a useful guide on its tourism development. |
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| Keywords: | Longzha Yao Autonomous township tourism development SWOT analysis |
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