| 俄罗斯媒介受众调查的转型与困境 |
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| 引用本文： | 翁泽仁.俄罗斯媒介受众调查的转型与困境[J].怀化师专学报,2012(1):77-79. |
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| 作者姓名： | 翁泽仁 |
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| 作者单位： | 贵州大学人文学院,贵州贵阳550025 |
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| 摘 要： | 俄罗斯新闻业的产业化经营，以及商业广告的大量出现，让源自西方的收视率调查在俄的土地上迅速崛起。但是，它的到来使得俄媒介受众的社会学调查陷入低潮的发展阶段，导致其学科发展的整体错位。分析了俄罗斯时期媒介受众调查的新变化，以及它所处的困境，包括其对我国新闻调查业的一些借鉴意义。
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| 关 键 词： | 苏联时期 俄罗斯时期 媒介受众 社会学调查 收视率调查 |
The Transformation and Trouble of a Survey of Media Audience in Russian |
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| Institution: | WENG Ze- ren ( College of Humanities ; Guizhou University, Guiyang ; Guizhou 5500025 ) |
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| Abstract: | With the industrializ.ation and the appearance Of varied commercial advertising in Russian journalism, audience ratings introduced frnm western Countries becomes very common. But, it makes the arrival of the Russian media audience soCiology research a drop in performance stage of development, leading to the development of the discipline of the whole dislocation. This paper analyzes new change of Russian media audience survey and its problems, which may be of some referenee to us. |
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| Keywords: | the Soviet period Russia period media audience sociology Rearch audience rating |
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