| 岳麓山风景名胜区游客满意度研究 |
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| 引用本文： | 张双利.岳麓山风景名胜区游客满意度研究[J].娄底师专学报,2011(3):63-66. |
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| 作者姓名： | 张双利 |
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| 作者单位： | 中南林业科技大学旅游学院,湖南长沙410004 |
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| 摘 要： | 利用SPSS11.5（英文版）软件对调查数据进行分析,可发现,岳麓山风景名胜区的游客满意度总体较高;岳麓山风景名胜区游客满意度4个公共影响因子与游客忠诚度具有显著的正相关关系;岳麓山风景名胜区反映最突出的问题是购物种类单一、不具有特色以及旅游项目的娱乐性差。根据分析结果,应该采取相应对策。
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| 关 键 词： | 岳麓山风景名胜区 满意度 |
Research on Tourist Satisfaction of Yuelu Mountain Scenic Area |
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| ZHANG Shuang-li.Research on Tourist Satisfaction of Yuelu Mountain Scenic Area[J].Journal of Loudi Teachers College,2011(3):63-66. |
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| Authors: | ZHANG Shuang-li |
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| Institution: | ZHANG Shuang-li(Tourism College,Central South University of Forestry,Science and Technology,Changsha 410004,China) |
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| Abstract: | This paper analyses the survey date by means of SPSS11.5（English）software and the results are as follows： tourist satisfaction index of Yuelu Mountain is high;the tourist satisfaction of landscape,tourism service,employee quality,scenic image and tourist loyalty have a significant relationship of positive correlation;Yuelu Mountain Scenic Area reflects that the most prominent problem is that the type of shopping is single,do not have features and the entertainment of tourism project is poor;according to the results of analysis,in order to improve the tourist satisfaction of Yuelu Mountain Scenic Area,the paper puts forward suggestions and countermeasures for Yuelu Mountain Scenic Area. |
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| Keywords: | Yuelu Mountain Scenic Area satisfaction |
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