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E-learning services acceptance in higher educational institutes: A case study in Brunei
Authors:Aqilah Nawwarah HA Rajak  Dk Nurul Najiah Pg Abu Bakar  Nur Dina Azyyati Lajim  Nurul Hikmatull Su’aidah Haji Kamarulzaman  Siti Nur Fakhrinah Haji Karim  Mohammad Nabil Almunawar
Institution:1.School of Business & Economics,Universiti Brunei Darussalam,Bandar Seri Begawan,Brunei Darussalam
Abstract:This research studies on the e-learning services acceptance in higher education institutions in Brunei Darussalam. This research has seven hypotheses, relating to independent, intermediary, and dependent variables. The independent variables include lecturer’s characteristics, design of learning contents, teaching materials, and playfulness; while the intermediary variables are perceived benefits and perceived ease of use. On the other hand, the dependent variable in this research is the intention to use e-learning. Multiple regression analysis were conducted to test the hypotheses proposed. Data analysis from this research has confirmed that the lecturer’s characteristics, teaching materials, perceived ease of use and the intention to use e-learning corresponds to the perceived benefits. Meanwhile, the design of learning content and the intention to use e-learning are positively related to the perceived ease of use and lastly, the variable playfulness is positively related to the intention to use e-learning.
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