| 营销时代省级电视媒体的应对策略 |
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| 引用本文： | 王振涛.营销时代省级电视媒体的应对策略[J].安徽广播电视大学学报,2005(3):33-35. |
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| 作者姓名： | 王振涛 |
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| 作者单位： | 安徽电视台,安徽,合肥,230066 |
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| 摘 要： | 作为中国电视产业主力军的省级电视媒体，如何把握住市场发展趋势，运用营销学理论指导经营实践已成当务之急。本文从省级电视媒体的内部机制改革、开放性的节目平台、卫星频道的专业化品牌、地面频道的本土化营销和产业升级等五个方面探讨了营销时代省级电视媒体的应对策略。
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| 关 键 词： | 电视媒体 机制改革 节目平台 营销 品牌 |
| 文章编号： | 1008-6021（2005）03-0033-03 |
| 收稿时间： | 2005-04-10 |
| 修稿时间： | 2005年4月10日 |
Marketing Strategies of Provincial TV Media in the Marketing Times |
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| WANG Zhen-tao.Marketing Strategies of Provincial TV Media in the Marketing Times[J].Journal of Anhui Television University,2005(3):33-35. |
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| Authors: | WANG Zhen-tao |
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| Abstract: | It is urgent for the provincial TV media to learn to grasp the trend of the market and to direct their management with marketing principles. This paper deals with marketing strategies of those TV media that faces the fierce competition in the market through researches in five aspects, that is, the inner system reform of the media, the open platform for program producing, the professional brands for satellite TV channels, the local management of non-satellite TV channels and TV industry upgrading. |
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| Keywords: | television media management reform program platform marketing brand |
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