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敦煌旅游资源非使用价值评估
引用本文:郭剑英,王乃昂.敦煌旅游资源非使用价值评估[J].资源科学,2005,27(5):187-192.
作者姓名:郭剑英  王乃昂
作者单位:1. 乐山师范学院,旅游学院,乐山,614004
2. 兰州大学,资源环境学院,兰州,730000
基金项目:国家重点基础研究发展计划(973计划),中国科学院资助项目,乐山师范学院校科研和教改项目
摘    要:本文介绍了旅游资源非使用价值的概念和研究方法--意愿调查价值评估法(CVM),并设计CV调查表对敦煌市的国内游客进行抽样调查,得出游客的社会经济特征、支付意愿(WTP)和WTP值,并对游客的社会经济特征与支付意愿、WTP值进行了列联相关分析.计算得出游客的人均WTP值为20.29元/年,把2002年到敦煌的旅游总人次作为总体人群,可推导出敦煌旅游资源2002年的非使用价值为1 200×104元,其中存在价值为528×104元,遗产价值为558×104元,选择价值为114×104元,即游客每年愿意出资1 200×104元保护敦煌旅游资源质量的提高和永续存在与利用.

关 键 词:旅游资源  非使用价值  意愿调查价值评估法(CVM)  支付意愿(WTP)  敦煌
文章编号:1007-7588(2005)05-0187-06
收稿时间:2004-08-24
修稿时间:2005-01-28

Evaluation of the Non Use Values of Tourist Resources of Dunhuang
GUO Jian-ying,WANG Nai-ang.Evaluation of the Non Use Values of Tourist Resources of Dunhuang[J].Resources Science,2005,27(5):187-192.
Authors:GUO Jian-ying  WANG Nai-ang
Abstract:This paper introduces concepts of non-use values of tourist resources and its research method-the Contingent Valuation Method (CVM), which is the most effective method in assessing the non-use values of environmental resources and in which a great attention to three aspects influencing the accuracy, such as the numbers of the sample, the deviating answers, and the population should be paid. According to those aspects, the author designed CV questionnaire and made spot check at some resorts of Dunhuang in 2002. Social-economic characteristics of Tourists, willingness to pay (WTP) and values of WTP were obtained. Then the author analyses social-economic characteristic of tourist and draws several important conclusions. Making correlation analyses and tests among tourists' social-economic characteristics, the WTP and the values of WTP, the author gets some useful results. The median of the values of WTP is 30.00 RMB, which is similar to the results of Xue Da-yuan's study on Changbaishan Mountain Reserve (33.30 RMB) and Chen Fu's study on Jiuzhaigou Scenic Spot (35.23 RMB). Through analyzing the motivations of willingness to pay and the reasons of not willing to pay, the author found that people who chose to protect Dunhuang's tourist resources as motivation accounts for 43.99 percent, to protect world heritage accounts for 46.55 percent, to protect for future using accounts for 9.46 percent. The calculated per capital WTP is 20.29 RMB annually and the estimated non-use values of tourist resources in Dunhuang is 12.0 Million RMB, existence value is 5.28 Million RMB,bequest value is 5.58 Million RMB and option value is 1.14 Million RMB. This paper also clarified the factors affecting the accuracy of evaluation results and provided a theory basis for protection and sustainable use of tourist resources in Dunhuang.
Keywords:Tourist resources  Non-use values  Contingent valuation method  Willingness to pay  Dunhuang
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