| 现状与对策:中国自主出口品牌再思考 |
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| 引用本文： | 李东志.现状与对策:中国自主出口品牌再思考[J].廊坊师范学院学报,2009,25(4). |
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| 作者姓名： | 李东志 |
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| 作者单位： | 肇庆工商职业技术学院经济系,广东肇庆,526020 |
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| 摘 要： | 当今世界经济的激烈竞争,从一定意义上讲是品牌之间的较量,我国企业要参与国际竞争,就要实施自主出口品牌战略.而我国企业要实施自主出口品牌战略,就必须从政府层面制定我国自主品牌发展总体规划,对企业进行各种政策支持,建立一个适宜品牌成长的市场环境;企业方面也要增强品牌意识,重视产品质量和技术创新,加强广告宣传,建立自己国际营销渠道和强化商标的注册与保护.
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| 关 键 词： | 自主出口品牌 对外贸易 现状与对策 |
An Analysis of the Current Situation of Chinese Export Brands and Countermeasures |
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| LI Dong-zhi.An Analysis of the Current Situation of Chinese Export Brands and Countermeasures[J].Journal of Langfang Teachers College,2009,25(4). |
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| Authors: | LI Dong-zhi |
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| Institution: | Dept.of Economy;Zhaoqing Business and Technology College;Zhaoqing Guangdong 526020;China |
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| Abstract: | In a sense,international economic competition is brand competition.To compete with other countries in the world,Chi-nese enterprises cannot do without their brand strategies.In order to implement our renowned brand strategies,the government should make a long-term program on brands,formulate some favorable policies for enterprises and set up a just and lawful market-ing circumstance.On the other hand,enterprises should raise their brand awareness,stress quality and technical innovation,set up marketing chan... |
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| Keywords: | Chinese export brand foreign trade current situation and countermeasures |
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