| 企业竞争情报研究的有力工具--价值链分析法 |
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| 引用本文： | 王知津,张收棉.企业竞争情报研究的有力工具--价值链分析法[J].情报理论与实践,2005,28(4):439-443. |
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| 作者姓名： | 王知津 张收棉 |
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| 作者单位： | 南开大学国际商学院图书馆学系,天津,300071 |
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| 摘 要： | 利用价值链分析法可以使竞争情报研究进行得系统、有序和细致深入。本文在迈克尔·波特价值链结构模型的基础上,阐述了利用价值链分析法开展竞争情报研究的一般步骤,探讨了价值链分析法在竞争情报应用中的目标、注意事项及缺陷。
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| 关 键 词： | 竞争情报 竞争战略/价值链分析法 |
| 修稿时间： | 2004年12月29 |
The Powerful Tool for Research on Enterprise Competitive Intelligence-Value-Chain Analysis Method |
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| Wang Zhijin.The Powerful Tool for Research on Enterprise Competitive Intelligence-Value-Chain Analysis Method[J].Information Studies:Theory & Application,2005,28(4):439-443. |
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| Authors: | Wang Zhijin |
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| Institution: | Wang Zhijin et al. |
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| Abstract: | Competitive intelligence research can be conducted in a systematic, orderly and deep-going way by the use of the value-chain analysis method. Based on Michael E. Porter's value-chain structure model, this article describes the general steps of using this method to conduct competitive intelligence research. It also discusses the goals, points-for-attention and defects of applying this method in competitive intelligence research. |
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| Keywords: | competitive intelligence competitive strategy/value-chain analysis method |
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