| 商务语境中跨文化交际英语语用分析及策略 |
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| 引用本文： | 黄忠电.商务语境中跨文化交际英语语用分析及策略[J].南昌教育学院学报,2012(5):155-156,158. |
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| 作者姓名： | 黄忠电 |
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| 作者单位： | 广西国际商务职业技术学院广西南宁530007 |
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| 摘 要： | 在商务语境下使用的专门用途英语,也被称为商务英语。在跨文化国际商务交际中,其扮演着重要的沟通桥梁作用,其使用得当与否对商务交际的成败产生直接的影响。本文主要通过分析商务语境下的英语语用特点和语用原则,探讨运用英语语用策略开展跨文化商务交际,以实现商务交际利益的最大化。
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| 关 键 词： | 商务语境 跨文化交际 语用原则 语用策略 |
Pragmatic analysis and strategies in intercultural communication on business context |
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| Huang Zhong-dian.Pragmatic analysis and strategies in intercultural communication on business context[J].Journal of Nanchang College of Education,2012(5):155-156,158. |
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| Authors: | Huang Zhong-dian |
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| Institution: | Huang Zhong-dian(Guangxi International Business Vocational College,Nanning Guangxi,530007,China) |
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| Abstract: | English language used on business context is called business English and it plays an important role in intercultural communication.Appropriateness and correctness of using business English will make great contribution to the success of international business activities.This article will focus on the application of pragmatic strategies in intercultural business communication by analyzing the characteristics and pragmatic principles of English language on business context. |
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| Keywords: | business context intercultural communication pragmatic principle pragmatic strategies |
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