| 政府推动下的大众传媒与农村体育发展的互动研究 |
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| 引用本文： | 谢月芹,王永成,徐恒勇.政府推动下的大众传媒与农村体育发展的互动研究[J].浙江体育科学,2012,34(3):38-40. |
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| 作者姓名： | 谢月芹 王永成 徐恒勇 |
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| 作者单位： | 河海大学常州校区体育部,江苏常州,213022 |
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| 摘 要： | 八亿农民的体质与健康水平决定着我国国民体质与健康的整体水平。大众传媒对农村体育的发展具有重要的促进作用,与此同时,农村体育的发展又为其提供潜在的发展空间。政府作为上层建筑,对大众传媒与农村体育发展的作用不可忽视。运用文献资料等方法,探讨在政府的主导下如何促进大众传媒和农村体育发展之间形成良性互动。
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| 关 键 词： | 大众传媒 农民体育 政府 互动 |
The Study of Government Promote Positive Interaction Between the Mass Media and Rural Sports Development |
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| XIE Yue-qin,WANG Yong-cheng,XU Heng-yong.The Study of Government Promote Positive Interaction Between the Mass Media and Rural Sports Development[J].Zhejiang Sport Science,2012,34(3):38-40. |
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| Authors: | XIE Yue-qin WANG Yong-cheng XU Heng-yong |
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| Institution: | (PE.Dept,Hehai University,Changzhou 213022,China) |
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| Abstract: | 800 million farmers will determine the level of fitness and health of our national fitness and health as a whole.Mass media on the development of rural sports important role in promoting,at the same time,rural development has the potential to provide space for development.Government,as the superstructure of the mass media and the role of sports development in rural areas can not be ignored.In this paper,literature data to explore the mass media,rural sports,the Government on how to promote each other between the three form a virtuous circle. |
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| Keywords: | mass media rural sports government interaction |
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