| 大众传媒对农村居民参与体育锻炼影响及存在问题研究 |
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| 引用本文： | 姜健.大众传媒对农村居民参与体育锻炼影响及存在问题研究[J].体育科技文献通报,2012,20(4):110-111. |
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| 作者姓名： | 姜健 |
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| 作者单位： | 西安体育学院社会体育与休闲体育系,陕西西安,710068 |
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| 摘 要： | 通过大众传媒对农村居民参与体育锻炼影响的分析，认为大众传媒是农村居民获取体育信息的主要渠道、影响着农村居民参与体育锻炼的意识与观念、影响体育知识与技能的掌握。同时认为，大众传媒对农村居民体育锻炼的影响存在城市与农村媒介的不均衡性、对农村居民体育传播内容的缺失性、农村居民接受大众传媒的局限性等问题。
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| 关 键 词： | 大众传媒 农村居民 体育 影响 问题 |
Effect of Mass Media on Rural Residents Participating in Physical Exercise |
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| JIANG Jian.Effect of Mass Media on Rural Residents Participating in Physical Exercise[J].Bulletin of Sport Science & Technology,2012,20(4):110-111. |
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| Authors: | JIANG Jian |
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| Institution: | JIANG Jian Department of Social Sports and Leisure Sports,Xi’an University of Physical Education,Xi’an 710068,Shaanxi China. |
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| Abstract: | Through analyzing the effect of mass media on rural residents participating in sports exercise,this paper points out that mass media is the main way for rural residents obtaining sports information,it influences the awareness and concept of rural residents participating in sports exercise,sports knowledge and skill.At the same time that,the mass media to rural residents in the effect of physical exercise of urban and rural media not ba-lanced and rural residents of the content of the sports communication,lack of rural residents accept the limitations of the mass media. |
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| Keywords: | mass media rural residents sports influence question |
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