| 南京市大学生体育消费现状调查分析 |
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| 引用本文： | 方志.南京市大学生体育消费现状调查分析[J].体育科技文献通报,2012,20(2):98-101. |
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| 作者姓名： | 方志 |
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| 作者单位： | 东南大学体育系,江苏南京,210096 |
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| 摘 要： | 采用问卷调查法、文献资料法、数理统计法等,对南京市10所普通高校大学生体育消费现状进行调查研究与分析。旨在分析其体育消费动机、消费内容及制约体育消费的主要因素,对于正确引导大学生进行理性的体育消费,调整其体育消费结构,培养体育消费市场等有着重要的现实意义。
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| 关 键 词： | 大学生 体育消费 南京 |
Survey and Analysis on Current Sports Consumption Status of College Students in Nanjing |
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| FANG Zhi.Survey and Analysis on Current Sports Consumption Status of College Students in Nanjing[J].Bulletin of Sport Science & Technology,2012,20(2):98-101. |
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| Authors: | FANG Zhi |
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| Institution: | FANG Zhi Department of Physical Education,Southeast University,Nanjing 210096,Jiangsu China. |
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| Abstract: | Through using the method of literature review,questionnaire and mathematical statistics,this paper makes analysis on college student’s sports consumption status from 10 universities in Nanjing.The main purpose is to study the sports consumption motivation,content and restricting factors.It is of important significance to guide college student’s rational consumption,adjust the sports consumption structure and cultivate sports consumption market. |
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| Keywords: | college student sport consumption Nanjing |
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