| 论企业文化在我国现代企业管理中的构建 |
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| 引用本文： | 牟海善.论企业文化在我国现代企业管理中的构建[J].临沂师范学院学报,2003,25(1):93-95. |
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| 作者姓名： | 牟海善 |
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| 作者单位： | 临沂师范学院,政法与经济系,山东,临沂,276001 |
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| 摘 要： | 企业文化作为一种新的企业管理理论，正日益引起人们的关注，它在现代企业管理中愈来愈发挥着核心作用。面对21世纪和我国加入WT0的挑战，中国企业要想生存和发展，并具较强的竞争力，就必须大力构建卓越的企业文化。在企业文化的构建过程中，要坚持正确的原则，探索有效的途径，突出中国企业文化的特色。
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| 关 键 词： | 企业文化 现代企业管理 构建 管理理论 中国 企业形象 |
| 文章编号： | 1009-6051(2003)01-0093-03 |
On the construction of Enterprise Culture in Our Modern Business Management |
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| MU Hai-shan.On the construction of Enterprise Culture in Our Modern Business Management[J].Journal of Linyi Teachers' College,2003,25(1):93-95. |
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| Authors: | MU Hai-shan |
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| Abstract: | As a new business management theory, enterprise culture is no w becoming the focus of attention and is increasingly playing a key role in moder n enterprise management. Faced with the challenge of the 21st century and our ac cession to WTO, Chinese enterprises have to devote major efforts to constructing enterprise culture to survive and grow with stronger competitiveness. Only in t his way can our enterprises meet the increasingly intense market competition, gr ow and expand steadily and stand in an invincible position. |
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| Keywords: | enterprise culture modern business management construction |
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