| 博弈性融合——政务微信传播实践的场域视角 |
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| 引用本文： | 尹连根.博弈性融合——政务微信传播实践的场域视角[J].国际新闻界,2020(2):100-120. |
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| 作者姓名： | 尹连根 |
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| 作者单位： | 深圳大学传播学院 |
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| 基金项目： | 教育部人文社会科学研究规划基金项目《媒介融合对新闻边界工作影响的研究》(项目号:17YJA860021)的研究成果。 |
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| 摘 要： | 以布迪厄的场域理论为出发点,基于对南方Z市政务微信编辑的深度访谈,本文研究认为,政务微信生产实践宜理解为新闻场域与政治场域两种文化逻辑之间的融合与冲突,理解为其间各行动主体之间的博弈。具体地,政务微信的融合形态有四,即,"忠"且"传","忠"而不"传","不忠"而"传","不忠"且"不传"。融合中的冲突性元素源于各自相异的场域逻辑,显现为融合中的行动主体--行政领导与微信编辑--在投入与效果、有为与无为、代际差异三方面的博弈。不过,两大场域在目标上可能的一致性,即,政治安全前提下的市场致效,使得政务新媒体仍存在有机融合的空间。基于此,本文尝试性地将我国政务新媒体实践概括为"博弈性融合"。
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| 关 键 词： | 布迪厄 新闻场域 政治场域 博弈论 官微 政务新媒体 政务微信 政治传播 |
Game-like Convergence:Examining the practice of governmental WeChat media through the perspective of field theory |
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| YIN Liangen.Game-like Convergence:Examining the practice of governmental WeChat media through the perspective of field theory[J].Journal of International Communication,2020(2):100-120. |
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| Authors: | YIN Liangen |
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| Institution: | (School of Communication,Shenzhen University) |
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| Abstract: | Departing from Bourdieu’s field theory and based on in-depth interviews with practitioners of governmental WeChat media in City Z,this article argues that the practice of governmental WeChat media is the result of convergence or conflict between journalistic field and political field,in which different actors play the game according to the logic of their respective field.To put it concretely,there are four forms of practices,i.e.political loyalty combined with communication success,political loyalty but communication failure,political dissonance and communication failure,and political dissonance but communication success.The contradictory practice derives from the cultural conflict between the two distinctive fields.It reflects the’gaming’attitude between different actors in the government and WeChat media,who are constantly considering kinds of three factors:expenses and gain,level of activity,and generational judgement.Nevertheless,achieving market success while maintaining political safety is the trade-off commonly shared by both sides,and this makes possible the accommodating practice between two fields.The article thus concludes that Chinese governmental new media practice can be understood as a game-like convergence. |
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| Keywords: | Bourdieu Journalistic field Political field Game theory Official microblog Governmental new media Governmental WeChat media Political communication |
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