| 湖南国际旅游客源市场拓展现状与策略 |
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| 引用本文： | 徐飞雄.湖南国际旅游客源市场拓展现状与策略[J].湘潭师范学院学报(社会科学版),1996(6). |
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| 作者姓名： | 徐飞雄 |
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| 作者单位： | 湖南师范大学旅游系 |
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| 摘 要： | 本文认为，近年来，湖南国际旅游客源市场规模在逐年扩大，结构在逐年改善；但湖南国际旅游客源市场规模远比旅游大省小，对少数国家（地区）的依赖性仍过大。拓展湖南国际旅游客源市场主要依赖于：改善旅游环境，优化旅游产品结构，加强旅游宣传促销力度，扩大市场覆盖面。
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| 关 键 词： | 湖南 国际旅游客源市场 拓展 |
PRESENT SITUATION AND TACTICS OF INTERNATIONAL TOURIST SOURCE MARKET OF HUNAN |
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| Xu Feixiong.PRESENT SITUATION AND TACTICS OF INTERNATIONAL TOURIST SOURCE MARKET OF HUNAN[J].Journal of Xiangtan Normal University(Social Science Edition),1996(6). |
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| Authors: | Xu Feixiong |
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| Abstract: | The writor regards that international tourist source market scale of Huan has been extended and its structure has been improved year by year, but the scale is still verey small and the dependent degree on few countries/areas is still serious. The writor emphasizes to improve tourist environment, optimize tourist product structure, enhance tourist propaganda of scale and to expand market scale |
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| Keywords: | Hunan international tourist source market development |
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