| 广告文化的审美解读 |
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| 引用本文： | 肖朗,刘慧玲.广告文化的审美解读[J].孝感职业技术学院学报,2009,12(2):51-55. |
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| 作者姓名： | 肖朗 刘慧玲 |
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| 作者单位： | 肖朗,XIAO Lang(武汉大学,哲学学院,湖北,武汉,430072);刘慧玲,LIU Hui-ling(西安体育学院,人文学系,陕西,西安,710062) |
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| 基金项目： | 湖北省教育厅科研项目 |
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| 摘 要： | 广告文化势不可挡地冲击着我国社会，广告文化消费已成为一种时尚。作为一种文化形式，广告文化具有意识形态功能，它解构了许多传统价值观，体现了现代人的感性生存和大众生活的审美化。
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| 关 键 词： | 广告文化 感性 审美 |
On the Advertisement Culture's Aesthetics Meaning |
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| XIAO Lang,LIU Hui-ling.On the Advertisement Culture's Aesthetics Meaning[J].Journal of Xiaogan Vocational-Technical College,2009,12(2):51-55. |
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| Authors: | XIAO Lang LIU Hui-ling |
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| Institution: | XIAO Lang, Lru Hui - ling (1. School of Philosophy Wulum University ,Wuhan , Huhei 430072 ; 2. Department of Humaniges ,Xa＇an Gym College ,Xa＇an ,Shanxi 710062 ,China ) |
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| Abstract: | The advertisement culture strikes our country and society intensely, and the in advertising culture has become a kind of fashion. As a kind of culture and art form, the advertisement culture also has the ideological function, which deconstructs much primal value in traditional culture and embodies the human being perceptual existence and the popular life＇s aesthetics. |
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| Keywords: | Advertisement Culture Perceptual Aesthetics |
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