| 网络情报产品的定价策略研究 |
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| 引用本文： | 赖茂生,张梦雅.网络情报产品的定价策略研究[J].情报科学,2011(10). |
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| 作者姓名： | 赖茂生 张梦雅 |
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| 作者单位： | 北京大学信息管理系; |
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| 摘 要： | 针对国内和国外两个大型网络情报提供机构针对中国市场的报告类情报产品的定价机制进行了实证研究。并分析不同商业情报机构的定价策略,寻找影响网络情报产品定价策略选择的主要因素,以及国外机构在定价策略方面对国内机构的借鉴,发现网络情报产品所具有的时效性强、固定成本高而复制成本低的成本结构等特性,是影响其定价的主要因素。
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| 关 键 词： | 网络情报产品 定价策略 定制 捆绑 歧视定价 |
Reseach on Pricing Strategy of Online Intelligence Product |
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| LAI Mao-sheng,ZHANG Meng-ya.Reseach on Pricing Strategy of Online Intelligence Product[J].Information Science,2011(10). |
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| Authors: | LAI Mao-sheng ZHANG Meng-ya |
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| Institution: | LAI Mao-sheng,ZHANG Meng-ya(Department of Information Management,Peking University,Beijing 100871,China) |
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| Abstract: | This paper discusses the major pricing strategy of business intelligence institutions and the factors that have influence on online intelligence product pricing.Through case studies of two typical companies in this industry,the author's analysis suggests that for online intelligence product,timeliness and cost structure are the main factors that have influence on its pricing. |
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| Keywords: | online intelligence product pricing strategy customized pricing bundling pricing discrimination pricing |
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