| 网络环境下的信息用户流失分析 |
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| 引用本文： | 赖院根,刘敏健,王星.网络环境下的信息用户流失分析[J].情报科学,2011(11). |
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| 作者姓名： | 赖院根 刘敏健 王星 |
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| 作者单位： | 中国科学技术信息研究所; |
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| 基金项目： | 国家科技图书文献中心项目 |
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| 摘 要： | 用户流失管理对企业发展有着重要的意义,但信息用户流失问题尚未引起足够的重视。在信息服务特点分析的基础上,提出了有针对性的分析框架并对相关内容进行了详尽的讨论,同时开展了实证研究。
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| 关 键 词： | 用户研究 信息用户 流失用户 NSTL |
Churning Research of Information User in Networked Environment |
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| LAI Yuan-gen,LIU Min-jian,WANG Xing.Churning Research of Information User in Networked Environment[J].Information Science,2011(11). |
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| Authors: | LAI Yuan-gen LIU Min-jian WANG Xing |
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| Institution: | LAI Yuan-gen,LIU Min-jian,WANG Xing(Institute of Scientific & Technical Information of China,Beijing 100038,China) |
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| Abstract: | The management of churning customer has significant meaning for business development while churning problem of information user has not yet received enough attention.The paper proposed an analysis framework for churning research of information user based on characteristic analysis of information service.Furthermore,analysis methods have been discussed in detail and an empirical analysis is carried out. |
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| Keywords: | user research information user churning customer NSTL |
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