| 基于京津冀客源市场的保定旅游商品开发对比研究 |
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| 引用本文： | 胡叶星寒,刘志平.基于京津冀客源市场的保定旅游商品开发对比研究[J].保定学院学报,2014(5):125-130. |
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| 作者姓名： | 胡叶星寒 刘志平 |
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| 作者单位： | 河北金融学院 商务外语系,河北 保定,071051 |
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| 基金项目： | 保定市哲学社会科学规划研究项目“保定市旅游商品深度开发与地域文化融合模式的比较研究” |
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| 摘 要： | 保定市文化底蕴深厚，但是却存在着旅游商品特色缺失、产品定位不明确等问题。在目前保定客源市场主要来自于京津冀的背景下，文化同质性让保定商品的特色更加难以突出。在基于与旅游发达省份对比研究和对京津冀客源市场需求分析的基础上，提出保定旅游纪念品开发的建议，包括对社区居民提供财政和培训支持、增强旅游商品地方特色、增强销售点的经营特色和丰富旅游商品的类别。
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| 关 键 词： | 京津冀 保定 客源市场 旅游商品开发 旅游商品特色 |
Comparative Study on Souvenir Development in Baoding Based on Segmentation of Beijing,Tianjin and Hebei |
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| Hu Yexinghan,Liu Zhiping.Comparative Study on Souvenir Development in Baoding Based on Segmentation of Beijing,Tianjin and Hebei[J].Journal of Baoding UNIVERSITY,2014(5):125-130. |
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| Authors: | Hu Yexinghan Liu Zhiping |
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| Institution: | (Department of Business Foreign Languages, Flebei Finance University, Baoding 071051, China) |
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| Abstract: | Baoding has strong historical and culutural atmosphere. However, the souvenirs in Baoding is lack of authenticity and correct targeting strategy. Most of the tourists in Baoding came from Beijing, Tianjin and Hebei. The similar cultural back groud of the tourists makes the souvenirs in Baoding more featureless. This paper analyzed the needs of tourists from Beijing, Tianjin and Hebei, and compared the souvenir developing strategy in Baoding with the provinces ’where tourism industry is deeply developed. Then, this paper proposed countermeasures, including providing fiscal and training support to residents in community, strengthening the authenticity of souvenirs and shops, and increasing the categories of souvenirs. |
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| Keywords: | Beijing Tianjin and Hebei Baoding segmentation souvior development souvior authenticity |
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