| 跨文化商务交际语用原则及其运用 |
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| 引用本文： | 黄忠电.跨文化商务交际语用原则及其运用[J].科教文汇,2012(17):119-120. |
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| 作者姓名： | 黄忠电 |
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| 作者单位： | 广西国际商务职业技术学院,广西南宁530007 |
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| 摘 要： | 随着国际间商务活动日益频繁,在跨文化商务语境中如何得体有效地进行语言交际成为了人们关注的问题。合作原则和礼貌原则是人们语言交际需要遵循的语用原则。本文论述了合作原则和礼貌原则以及它们在跨文化商务交际中的运用。
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| 关 键 词： | 跨文化 商务交际 合作原则 礼貌原则 |
Pragmatic Principles and Application in Cross-cultural Business Communication |
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| Authors: | Huang Zhongdian |
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| Institution: | Huang Zhongdian Guangxi International Business Vocational College,530007,Nanning,Guangxi,China |
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| Abstract: | With more and more international business activities,it is concerned that how to communicate properly and effectively in cross-cultural business situation.Cooperative principle and politeness principle are pragmatic principles for people to use in their communication.This article is about cooperative principle and politeness principle and the application in cross-cultural business communication. |
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| Keywords: | cross-culture business communication cooperative principle politeness principle |
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