| 浅析英文广告中的文体特点 |
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| 引用本文： | 武广庆,刘璇,刘笑飞.浅析英文广告中的文体特点[J].科教文汇,2012(16):139-140. |
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| 作者姓名： | 武广庆 刘璇 刘笑飞 |
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| 作者单位： | 军械工程学院基础部外语教研室,河北石家庄050000 |
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| 摘 要： | 广告文体是一种具有很高商业价值的实用文体。它具有明确的目标,直接影响人们的价值观念,左右人们的生活方式。广告所使用的语言具体、扼要、夸张、俏皮,逐渐形成了独特的风格。本篇文章从广告的词汇、句法、语法和修辞方面分别进行了探讨。
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| 关 键 词： | 英文广告 文体 特点 |
Analysis on the Stylistic Features of English Advertisements |
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| Authors: | Wu Guangqing Liu Xuan Liu Xiaofei |
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| Institution: | Foreign Language Department,Ordnance Engineering College,050000,Shijiazhuang,Hebei,China |
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| Abstract: | Advertising style is a sort of practical style which has high commercial values.It has a strong ＂persuasion＂ to directly influence people＇s values and the way people live.The language used by the advertising is specific,brief,exaggerated and playful,and gradually formed a unique style.This article discusses the vocabulary,syntax,grammar and rhetoric in advertising respectively. |
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| Keywords: | English advertising style features |
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