| 双边市场理论视角下的体育赛事定价策略研究 |
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| 作者姓名： | 孙荣艾 |
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| 作者单位： | 武夷学院,福建武夷山,354300 |
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| 摘 要： | 采用文献资料法、逻辑分析法等方法探讨了双边市场定价策略,在借鉴双边市场理论研究成果的基础上,对体育赛事定价策略进行了理论和实证分析,以期为本土体育赛事定价提供一个全新的视角。
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| 关 键 词： | 体育赛事 双边市场 平台 定价策略 |
Study on Pricing Strategy of Sports Games under Perspective from the Bilateral Market Theory |
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| Abstract: | The documentary method and the logical analysis have been made to discuss the bilateral market＇s pricing strategy.This paper theoretically and empirically analyzes the pricing strategy of sports games based on the bilateral market theory,to that a new perspective is provided for the pricing strategy of sports games. |
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| Keywords: | sports event two-sided markets platform pricing strategy |
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