| 浅述南洋兄弟烟草公司的广告策略 |
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| 引用本文： | 胡若晨.浅述南洋兄弟烟草公司的广告策略[J].岳阳职业技术学院学报,2013(6):100-105. |
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| 作者姓名： | 胡若晨 |
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| 作者单位： | 武汉理工大学马克思主义学院,湖北武汉430070 |
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| 摘 要： | 南洋兄弟烟草公司迫于其竞争对手的强大压力,为打开市场、扩大销路逐渐开始注重广告策略的运用,一方面吸收借鉴国外企业广告宣传的经验,另一方面也根据自身的情况,逐步探索出一条形式多样、适合自身特色的广告宣传策略,同时又十分注重企业的形象广告。"南洋"能够始终与外国资本烟草企业相抗衡,成为近代民族资本烟草企业的典范,这与其对广告策略的重视和运用是分不开的。
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| 关 键 词： | 南洋兄弟烟草公司 广告宣传 形象广告 民族资本企业 |
Research on Advertising Strategies of Nanyang Brothers Tobacco Company |
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| HU Ruo-chen.Research on Advertising Strategies of Nanyang Brothers Tobacco Company[J].Yueyang Vocational Technical College,2013(6):100-105. |
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| Authors: | HU Ruo-chen |
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| Institution: | HU Ruo-cheng (College of Marxism, Wuhan University of Technology, Wuhan, Hubei, 430070) |
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| Abstract: | Forced by the strong pressure of its competitors, Nanyang Brothers Tobacco Company is trying to pen and expand the market gradually by using advertising strategies, On the one hand, it absorbs learn from foreign experience in corporate advertising, on the other hand it gradually explores a variety of forms according to their own situation to suit their own unique advertising strategy, meanwhile it emphasizes on corporate image advertising. ＂Nanyang＂ can always competes with other foreign capital tobacco companies and become modern national capital model of tobacco companies, which are inseparable.with its emphasis on advertising strategies. |
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| Keywords: | Nanyang Brothers Tobacco Company advertising image advertising national capital companies |
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